AI companies are stealing from creators.

AI needs new content to train on, or it suffers from “model collapse,” a form of digital inbreeding. This means AI companies must steal new content or experience lower valuations due to inferior models. Bottom line: creators are at risk if their IP is not protected.

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Instant IP Launches Protect the Creator to Help Creators Defend Their Work in the Age of AI. New campaign gives creators a free IP credit to document, timestamp, and protect their original work before it becomes someone else’s training data.

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