MEDIA
The new bestselling book—You Are an IP Company—reveals the what, the why, and the how.
For example, Taylor Swift isn’t a singer, songwriter, or entertainer. She’s an IP Company—filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names—Meredith and Olivia Swift. Taylor Swift doesn’t protect her IP because she’s a big star. She’s a big star because she protects her IP.
Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, “Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough.” Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles. (Read more…)
Kary Oberbrunner
Blockchain: The Future of Intellectual Property Protection
For centuries, inventors and entrepreneurs have often been hesitant to share new ideas for fear of these ideas getting stolen. There is substantial value in sharing developing ideas to get feedback, and proof of concept, however, there’s also a risk in doing so. The traditional ways of protecting intellectual property—copyrights, trademarks, and patents— are slow, expensive, and cumbersome.
This talk proposes another way of protecting intellectual property that’s faster, easier, and cheaper all made possible through blockchain technology. Through the creation of tamper-proof, time-stamped, digital smart contracts, creators can now protect intellectual property with greater ease, flexibility, and speed. Blockchains enable a public ledger that’s decentralized, distributed, and global to prove ownership. The result is a new world of innovation and abundance.
The system proposed in this talk not only allows those who have used traditional protection mechanisms like copyright to have a faster way to protect their property, it provides a much more accessible option for those who could not afford traditional methods of intellectual property.
TEDxOshkosh image courtesy Weston Imaging Group.
Founder’s Back Story
Kary Oberbrunner: Protect Your Intellectual Property
In this interview, we dive into the visionary world of entrepreneur Kary Oberbrunner and his groundbreaking company, Instant IP. As we transition into a digital era, protecting your intellectual property becomes critical. Kary explains how his company, Instant IP, leverages blockchain technology to offer an innovative solution for IP protection. He shares the integration process, the benefits of using blockchain, and the leadership challenges and triumphs he has faced while navigating growing his business. Join us to explore how Instant IP is shaping the future of digital rights management and why this is crucial for entrepreneurs, leaders, and anyone in the digital realm.
Instant IP™ Endorsement by Dan Sullivan of Strategic Coach® and Keegan Caldwell of Caldwell IP
Oberbrunner’s Newest Book Aims to Protect Entrepreneurs
by Cedarville University
Over a decade ago, as a rising entrepreneur, Dr. Kary Oberbrunner had one of his business ideas stolen. The theft left an indelible mark on Oberbrunner, who has dedicated his past four years and his newest business, Instant IP™…
In the Spotlight: Instant IP and Kary Oberbrunner
by BSV Blockchain
As technologies such as Artificial Intelligence gain momentum, it has become increasingly important to protect your ideas from wayward actors. Enter Instant IP and its blockchain solution.
IP in Web3: Kary Oberbrunner talks intellectual property protection
by COINGEEK (London)
Intellectual property (IP) is a thorny business. Most would recognize it as an entirely necessary institution within a capitalist society and the key to ensuring that innovation is sufficiently rewarded to encourage more of it. However, while IP promotes and protects innovation, it necessarily fetters and restricts it on the other hand. IP belonging to one inventor will inevitably narrow the field, even if only slightly, for future innovators.
Decades of legal dicta and academia have covered this tension well. However, as more aspects of the physical world become digitized and the volumes of data being produced and exploited grow exponentially over the years, new means of protecting IP will arise. As such, the topic demands renewed attention.
Enter Kary Oberbrunner, CEO of Instant IP. Oberbrunner is a bestselling author and IP stalwart within the Web3 space, helping authors and entrepreneurs protect the intellectual fruits of their labor…
by Kary Oberbrunner and Lee Richter
The biggest revolution in history is unfolding right before our eyes. The new internet is upon us, blending two worlds-digital and physical. Today’s dreams are tomorrow’s reality. Science fiction is now science fact-made possible through blockchain technology.
Welcome to Web3, where everything changes. Global changes like economies, currencies, governments, and education. And personal changes like identity, sex, communication, and health. This book is a simple map to help you navigate the noise and discern between hype and hope. With unbiased expertise, the authors unpack the pros and cons of the metaverse, NFTs, virtual reality, augmented reality, cryptocurrencies, and much more.
Discover how to:
- Save time by identifying practical use cases for cutting-edge technology.
- Create unending wealth by turning your ideas into protected digital assets.
- Stay relevant by developing a customized metaverse strategy.
- Decide what technology to accept or reject by integrating your values.
Learn the facts. Leverage the knowledge. Create your bigger and better future, starting today.
Articles Written by our Founder and CEO Kary Oberbrunner
Forbes: The Costs Of IP Theft And How To Protect Your Company's Ideas
Have you ever wondered how much intellectual property theft costs the U.S. economy? The unauthorized use, reproduction or distribution of someone else’s creations, inventions or ideas poses a threat to innovation and has significant economic consequences.
Forbes: Steps For Safeguarding Your Intellectual Property In The Digital Era
With rapid technological advancements and the widespread availability of digital content, safeguarding your creative ideas has become more crucial than ever. According to recent statistics, global digital piracy costs the U.S. economy close to $30 billion in lost revenue every year.
Forbes: Intellectual Property: Your Company's Most Valuable Asset
As business people, when we think about our most valuable asset, we often focus on the tangible—things we can touch. But what if I told you your most valuable asset isn’t something you can hold in your hands?
Forbes: How To Leverage Publishing A Book To Grow Your Business And Brand
“Your book is a business card.” Has anyone ever told you this cliche? I find it horrible advice. Last time I checked, nobody ever said, “This business card changed my life.” Yet many people have told me how a book has changed their life.
Forbes: 37 Strategies To Monetize Your Intellectual Property And Earn More Influence, Income And Impact
A company’s most valuable asset is its intellectual property. You can debate this, but the numbers don’t lie. Bad actors know this truth, and that’s why they try so hard to steal companies’ IPs.
The good news is you can safeguard your IP, and thanks to smart contracts and blockchain technology it’s faster, cheaper and easier than before.